Are Firearms and Ammunition More Popular than Ever?
The Keepshooting.com blog has been pretty stagnant this year. To date, I have only had time to write up five postings. But you have probably noticed that the lack of blogging is due in part to the tremendous increase of new products in the web store. With all my time being dedicated to adding these new products, I have yet to give our loyal customers a proper welcome to the New Year. Welcome to the year 2012. Sorry, that comes about four months too late. Now, here we are barreling into May, which can mean only one thing – we have only about eight more months to go before total annihilation (more on that later). As such, one thing seems to be on a good portion of the general population's mind – now is the perfect time to stock up on firearms and ammunition!
Firearms have always been a part of American culture, but both interest and sales seem to be skyrocketing recently. Among other things, the changing trends in government and society have led to an increase in both the interest in and the ownership of firearms in the United States. In these trying times, many people are seeking out firearms as a means of personal protection, self-defense and survival. And of course, the increase in firearm sales is accompanied by an increase in ammunition sales as well.
If any of that sounds the least bit interesting, then read on. I have got all the answers to each of your burning questions.
What Do I Know and How Do I Know It?
As I mentioned, the demand for items like pistols, modern sporting rifles (that is suit speak for rifles like the AK-47 and the AR-15) and shotguns has been on the rise in recent months. And as demand increases, supply is remaining largely unchanged. In some cases, the supply is beginning to completely dry up, as is the case with surplus arms and ammunition coming out of Ukraine. Ever the skeptic, all of this information begs one question: Where is the proof?
The proof is in the numbers. The numbers are in the press releases and earnings reports that have recently been published by some of the United States' most reputable arms manufacturers. Smith & Wesson has reported a 23.8 percent increase in net sales over the past year alone. They cite the popularity of their M&P series along with other pistols designed for personal protection and concealed carry as a strong driving force behind those sales. Moreover, as of January 31, 2012 the company's firearm backlog stood at $198.5 million, a figure that represents an increase of $124.7 million or 168.9 percent as compared to the end of the third quarter in the previous year. For those who may not have much business savvy, that means Smith & Wesson has built up $198.5 million worth of firearm sales that have yet to be fulfilled – probably due to a lack of supply. Put simply, it means people are buying a lot of firearms.
Smith & Wesson is not the only company experiencing such a high volume of orders. Big news came out of Sturm, Ruger & Company, Incorporated, more commonly known as Ruger, when CEO Michael O. Fifer made a few interesting comments in the company's March 21, 2012 press release. Since the beginning of the year, Ruger has received orders for over one million firearms and has decided to temporarily suspend the acceptance of any new orders. The company simple cannot keep up with the demand. They do, however, expect to resume the normal acceptance of orders by the end of May 2012.
Now, most distributors are being placed on allocated statuses for many pistols, modern sporting rifles and shotguns along with the most popular calibers of ammunition.
Why, Oh Why is this Happening?
We have a couple of theories as to why the demand for firearms and ammunition is so high and why the supply is somewhat lacking. Shall we begin with the supply?
Government demand for ammunition in recent years seems to be on the rise. The past three years have seen domestic U.S. government agencies ordering over 750 million rounds of .40 S&W ammunition. The Department of Homeland security alone was responsible for 200 million of those cartridges when it awarded Winchester a contract in 2009. Three years later, ATK was awarded with a contract to provide 450 million more rounds of ammunition to the same agency. As for the supply of firearms, a few seconds of thought will reveal that the demand is just too high to keep up with orders.
Speaking of the government, in case you somehow missed it 2012 is an election year. Sales of firearms typically see a marked increase in presidential election years as citizens are unaware of what the future of the office holds regarding gun control. It happened in 2008 and it is happening again now. President Obama, a noted advocate of stricter gun-control policies, is running for reelection. As such, supporters of the Second Amendment are chomping at the bit to fill out their collections in fear of the next Federal Assault Weapons Ban. But 2012 is no ordinary year, which brings us to our final point of interest.
If you were not aware, 2012 marks the end of the world as we know it. I do not claim to know the specifics of the world’s demise. Whether an asteroid will come crashing down or whether mystical space lizards will unleash their wrath upon us all – I just do not know. What I do know is that there are an awful lot of people that seem convinced it will happen this year due to the completion of a “great cycle” in the infamous Mesoamerican Long Count calendar (what they believe marks the end of that particular calendar). This is all slated to take place on December 21, 2012. The solution: buy more firearms. Everybody knows that firearms are the key to staving off the apocalypse. The belief that the world will end this year is no doubt a major contributor to the increase in firearm sales as people everywhere make their preparations for whatever lies ahead.
What is Keepshooting.com Doing about It?
I have been with the company long enough to know that our customers expect a lot from us. We are currently making every effort to ensure that we have what you need when it comes to firearms and ammunition. That means building up our inventory while inventory is still available so that we can meet your demands. You have probably noticed that we have recently begun adding a number of different firearms to our product lineup. This is accompanied by our decision to build up our supply of the most popular cartridge calibers, including .223 Remington/5.56x45mm NATO, 7.62x39mm and 9x19mm Parabellum.
You may also be pleased to hear that we have kept our prices as low as we possibly can and we plan on sticking with those low prices. This has been relatively difficult as the high demand, low supply and mandatory allocations have led vendors to increase our prices more than once.
Finally, just as the arms industry has experienced record orders, so have we. This year has been great for Keepshooting.com so far. But with those record orders come slight shipping delays. For years, we have been lauded by customers for our shipping speeds, but demand has slowed those speeds just a bit. All we ask is that you have a little patience when waiting on your order. Rest assured, your packages will arrive and meet your expectations as they always have.



































