It is time for another glimpse into the personal life of everyone’s favorite Keepshooting.com writer – me. Today, you get the pleasure of learning about my choice to abstain from alcohol. I do not tell you this to put myself on a pedestal or to take a “holier than thou” attitude; I tell you this because, like always, I have a connection to make.
While I do not drink alcohol, I absolutely love advertisements for alcohol. How could you not? Beer commercials are both hilarious and effective. Not effective on me, of course, but effective on others. Liquor commercials typically take a much more mysterious angle. Most of the time they are so vague you have no idea what is being advertised until the final second, yet you burn with desire for the product. But alcohol advertising does not exist solely on television; it exists across a wide range of media.
Consider branding for example. The prevalence of logos exists to distinguish one’s brand. It also lends itself quite nicely to the production of merchandise, which for some reason becomes wildly popular. As the popularity of a brand grows, so does the amount of spoof merchandise from other companies looking to ride the coattails of the first company’s success. Ordinarily, I am not a fan of spoof items, but I do recall one particular t-shirt I cherished. The year was 2000, and Chris Jericho just made his debut in the WWE. As a Jerichoholic, I was ecstatic. I was also ecstatic when his new “Jerichohol” t-shirt was introduced – a Jack Daniels rip-off. The shirt was incredible. We will leave it at that.
Anyway, Keepshooting.com has a new item that combines firearms and alcohol in what is perhaps the only acceptable combination of those two things with the new “Double Tap” shooting t-shirt. Show everyone that your brand is Double Tap. Be careful though, the active ingredient is lead and it comes with a common side effect – death.
The premium “Double Tap” shooting t-shirt is now available for only 19.95. Make your next shot a Double Tap.
