About Keep Shooting
Keep Shooting — operated by United Defense LLC — has been supplying shooters, hunters, and the military-surplus community since 2002. We’re a family-owned business run from our own secured premises just outside historic Gettysburg, Pennsylvania, still led by the same founder who started it. Everything we do is owned and operated in-house, on American soil, by an American team — and built around one idea: deliver genuine value to the people who trust us with their gear.
United Defense LLC
Same founder, no interruption
In-house, never outsourced
Long-tenured staff
What We Stand For
Two decades. One owner. Zero outsourcing.
Plenty of online gun shops are a logo on a drop-ship catalog. We’re the opposite of that — a real business, with a real building, real inventory, and a real team that has been here for the long haul.
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Here for the Long Haul
In business since 2002 and still run by the founder who started it. Our team’s average tenure is more than a decade — the person who packs your order has likely been doing it for years.
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Owned, Not Outsourced
No call centers, no third-party fulfillment, no contractors handling your order or your data. Every part of the operation — sales, support, packing, shipping — is staffed in-house by our own people.
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American, Top to Bottom
Based entirely in the United States and staffed entirely by U.S. citizens. Your order is processed, handled, and shipped from our own facility in Pennsylvania — never offshore.
Our Story
Over twenty years of doing it right
Keep Shooting opened its doors in 2002 as United Defense LLC, and we’ve been serving the shooting and outdoor community without interruption ever since. In an industry where storefronts come and go, that kind of longevity isn’t an accident — it’s the result of treating customers fairly, year after year, until they become customers for life.
We operate from our own secured, privately owned premises in the rolling countryside just beyond historic Gettysburg, Pennsylvania. We’re still guided by the same founding leadership that started the company more than two decades ago — the direction, the standards, and the values haven’t changed hands or changed course. That continuity is something a freshly minted reseller simply can’t offer.
It shows up in our people, too. Our staff’s average tenure is more than ten years. The folks answering your questions and packing your boxes aren’t seasonal hires or a rotating roster of contractors — they’re long-term team members who know the products, know the regulations, and take pride in getting your order right.
Owned, Not Outsourced
One team, under one roof, accountable to you
A lot of online retailers are thinner than they look. Behind the website there’s an overseas call center, a third-party warehouse, and a drop-ship pipeline the “store” never actually touches. We built Keep Shooting the opposite way on purpose.
As a matter of policy, we don’t farm work out to external contractors. Our sales, customer service, inventory, packing, and shipping are all handled in-house by our own employees — every one of them a U.S. citizen working on U.S. soil. When you call, email, or place an order, you’re dealing directly with the company that stocks the product and stands behind it, not a middleman.
That ownership of the whole process is what keeps us accountable. There’s no one to pass the buck to: we own the inventory, we own the building, we own the mistakes if we make them, and we own the fix. For you, that means consistent service, real answers about product and compliance, and a single company responsible from the moment you click “buy” to the moment your package lands.
Licensing & Compliance
Fully licensed to handle controlled goods
Selling firearms, ammunition, and military gear is a regulated business, and we treat that responsibility seriously. We hold and maintain every federal and state license required to deal in the controlled goods we carry, and we operate in full compliance with the agencies that regulate them.
Licenses & Regulatory Compliance
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Federal Firearms License (FFL)
We are a licensed firearms dealer under the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). All firearm sales are processed through proper FFL-to-FFL transfer and the required background-check process at the receiving dealer.
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NFA / Class III Items
We are licensed to deal in NFA-regulated items, handled under the additional federal requirements and registration that govern Class III products. Every NFA transaction follows the full ATF process, start to finish.
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Export-Controlled & Defense Articles
For controlled and export-regulated goods, we adhere to U.S. export law — including ITAR and the relevant State and Commerce Department regulations — so that defense-related and dual-use items are handled and shipped within the law.
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DOT Hazmat Shipping Compliance
Ammunition, compressed gases, and lithium batteries are shipped in accordance with U.S. Department of Transportation hazardous-material rules. State-specific firearm and ammunition limits are detailed on our shipping restrictions page.
All sales are subject to applicable federal, state, and local laws. It is the buyer’s responsibility to ensure a product is legal to own in their jurisdiction.
Our Promise
Real value — not just a low price tag
From day one, our objective has been simple: source quality goods at competitive prices and pass that value straight to our customers. We carry a deep catalog — ammunition, firearms and NFA items, genuine military surplus, field gear, tactical clothing, optics, gun parts, magazines, and outdoor equipment — and we stand behind all of it.
Value means more than the number on the price tag. Products on our site are inspected and tested so that what arrives is what you expected. We keep our shipping rates among the lowest online by absorbing cost on our end, and we offer flexible ways to pay — including cryptocurrency. The goal isn’t to win a single sale; it’s to earn a customer who comes back for the next two decades.
Gear up with a company that’ll be here tomorrow
Twenty-plus years in, owned and operated in the USA, and still answering to the same standards we started with. Browse the catalog, or reach out — a real person on our team will help you.