Ruger
Authorized Dealer
Sturm, Ruger & Co. is the largest firearms manufacturer in the United States, with over 40 million guns produced since 1949 — all made in America. From the legendary 10/22 and Mark IV to the Precision Rifle, GP100, and the reborn Marlin lever actions, Ruger builds rugged, reliable firearms and accessories for every shooter at an honest price.
About Ruger
Sturm, Ruger & Co. is the largest firearms manufacturer in the United States by unit production, with more than 40 million firearms built since William B. Ruger and Alexander Sturm founded the company in a small Connecticut machine shop in 1949. Today Ruger produces over 800 product variations across more than 40 product lines — including pistols, revolvers, rifles, and the reborn Marlin lever actions — at four American factories in New Hampshire, Arizona, North Carolina, and Kentucky, and remains publicly traded, debt-free, and 100% made in the USA.
Ruger's story began with Bill Ruger studying a pair of captured Japanese Nambu pistols and designing a .22 LR semi-automatic that combined the Nambu's bolt mechanism with American styling. The resulting Ruger Standard pistol debuted in 1949 at $37.50 and became the best-selling .22 pistol in American history — a lineage that continues today through the Mark IV series with its one-button takedown. Ruger also pioneered the use of investment casting in firearms manufacturing through their Pine Tree Castings division, a process that allowed them to produce precision components at lower cost and pass those savings on to consumers — establishing the value proposition that has defined the brand for over 75 years.
The Ruger product catalog spans every major firearms category. In rimfire, the 10/22 semi-automatic rifle — introduced in 1964 and still in production — is arguably the most popular .22 rifle ever made, with millions sold and the largest aftermarket ecosystem of any rimfire platform. In centerfire pistols, the lineup runs from the micro-compact MAX-9 and LCP MAX for concealed carry to the full-size Security-9 and the new modular RXM co-developed with Magpul. Ruger revolvers are legendary for being overbuilt — the GP100 and SP101 in .357 Magnum, the Redhawk and Super Redhawk for big-bore handgun hunting, and the budget-friendly Wrangler in .22 LR. In rifles, the Ruger Precision Rifle democratized long-range competition shooting, the American Rifle Gen II delivers bolt-action accuracy at an accessible price, and the PC Carbine offers a takedown 9mm that accepts Glock magazines.
In 2020, Ruger acquired the Marlin brand from the Remington bankruptcy and has methodically restarted production of America's most beloved lever-action rifles. The Marlin 1895 in .45-70 Government, the Model 336 Classic in .30-30 Winchester, and the Model 1894 are now being manufactured to Ruger's quality standards at American facilities — bringing these iconic designs back to life with the fit, finish, and reliability that Marlin owners expect. The new Marlin Trapper series with 16-inch barrels and Skinner peep sights continues to expand the lineup.
As an authorized Ruger dealer, Keep Shooting carries a wide selection of Ruger and Marlin magazines, accessories, stocks, grips, and parts across the full product line — from 10/22 and Mark IV magazines to GP100 grips, PC Carbine accessories, and Marlin lever-action parts. Every product ships with fast delivery, easy returns, and our satisfaction guarantee — backed by the same American manufacturing and value-driven engineering that has made Ruger the most prolific firearms maker in the country.
Frequently Asked Questions — Ruger
Yes, we maintain inventory of the most popular Ruger products. Each product listing shows real-time stock status. If an item is temporarily out of stock, you can sign up for back-in-stock notifications on the product page.
Yes! All orders over $49.95 qualify for free shipping, including Ruger products. Orders typically ship within 1–2 business days.
Keep Shooting offers hassle-free returns on Ruger products. If you're not completely satisfied, contact our customer service team for a return authorization. All products must be in original, unused condition.
Yes, Keep Shooting is an authorized Ruger dealer. All products are sourced directly and include full manufacturer warranty coverage.