Sellier & Bellot Ammunition
Authorized Dealer • Vlasím, Czechia Since 1825
Sellier & Bellot is the oldest continuously-operating ammunition manufacturer in the world — founded in Prague in 1825, fifty years before Fiocchi and a century before the major American manufacturers. Now headquartered at the historic Vlasím plant in Czechia and owned since 2009 by Brazilian CBC Group (parent of Magtech), S&B produces the full NATO and former Warsaw Pact caliber range from a manufacturing complex that has survived two world wars, Soviet nationalization, and post-1989 privatization. Keep Shooting carries S&B for 9mm Luger, 9mm Subsonic, the rare 9x18mm Makarov centerfire, .32 ACP and .45 ACP for European pocket-pistol and 1911 shooters, plus the three-product Czech less-lethal 12 gauge set (rubber slugs, rubber buckshot, rubber bullets) supplied to European police and corrections services.
Sellier & Bellot Ammunition at Keep Shooting
Sellier & Bellot was founded in Prague in 1825 by Louis Sellier, a Frenchman from Paris who set up a percussion-cap factory to supply the Austro-Hungarian army — thirteen years before he was joined by partner Jean Maria Nicolas Bellot, after which the company adopted its now-canonical name. The Vlasím manufacturing complex (south of Prague) has produced ammunition continuously through the Austro-Hungarian Empire, Czechoslovak First Republic, German occupation, Soviet-era nationalization (1948-1989), and post-Velvet-Revolution privatization. Since 2009, S&B has been part of Brazilian CBC Group, the same parent that owns Magtech — making the two brands sister operations sharing component sourcing and quality standards but maintaining distinct catalogs and pricing tiers.
9mm Luger — Standard and Subsonic
S&B's 9mm Luger 115gr FMJ is the canonical Czech-made 9mm range and training load — brass-cased, Boxer-primed, NATO-spec pressure suitable for all SAAMI and CIP 9mm chambers. The S&B 9mm Subsonic 140gr FMJ is the heavier-bullet variant for suppressed shooting — like the Fiocchi 158gr subsonic, the heavier projectile lets the load stay below the speed of sound (~1,125 ft/s) from a standard 4″ pistol barrel, eliminating the supersonic crack that defeats a suppressor's noise reduction. Subsonic 9mm is in particular demand among 9mm PCC (pistol-caliber carbine) shooters running the CZ Scorpion EVO, Ruger PC9, Kel-Tec Sub-2000, and the various AR-platform 9mm uppers.
9x18mm Makarov — The Warsaw Pact Caliber
The S&B 9x18mm Makarov 95gr FMJ is the cartridge for the Makarov PM (the Soviet / Warsaw Pact service pistol from 1951 through the post-Cold-War period), the CZ-82 / CZ-83 (Czechoslovakian-issue military and commercial), the East German Pistol M, the Bulgarian and Hungarian-issue Makarov clones, and the Polish P-64 / P-83. 9x18 Makarov is not the same cartridge as 9x19 Luger (the bullet is dimensionally larger — 9.27mm vs 9.02mm — despite the similar name) and is not interchangeable. Domestic American manufacturers rarely stock 9x18; S&B is one of a handful of brand-name sources that consistently supplies it. Pair these with the broader Makarov parts catalog and the Russian Army surplus catalog for full Cold-War-impression outfitting.
.32 ACP and .45 ACP — Pocket Pistol & 1911
The S&B .32 ACP 73gr FMJ covers the European pocket-pistol caliber used by the Walther PPK, Beretta Tomcat, Seecamp LWS-32, the various Czech CZ-series pocket pistols, and the broader Cold-War European concealed-carry and police-issue inventory. The S&B .45 ACP 230gr FMJ is the canonical 1911 training load — 230 grains is the original 1911 ball-weight spec adopted by the US Army in 1911 and never changed. Most modern .45 ACP pistols (including the Glock 21, S&W M&P 45, Sig P220, HK USP) are designed around the 230gr standard.
Czech 12 Gauge Less-Lethal — Three-Product Set
S&B is one of the few major manufacturers producing a complete less-lethal 12-gauge catalog — the Czech Republic is a notable European supplier of LE less-lethal ammunition, and S&B's Vlasím plant produces the standard load set for police and corrections work. The 12 Gauge Rubber Ball Slugs are single-projectile rubber slugs designed for crowd-control standoff impact. The 12 Gauge Rubber Buckshot is the multi-projectile pattern equivalent to 00 buckshot but with rubber pellets — wider distribution at close range, intended for crowd disruption rather than precision impact. The 12 Gauge Rubber Bullets round out the set with a third pattern between the slug and buckshot configurations. Combined with the Fiocchi 12 Gauge Rubber Baton, the Keep Shooting less-lethal 12-gauge catalog covers four distinct rubber-projectile patterns from two of the largest European suppliers — verify legality in your jurisdiction before ordering, as several US states restrict less-lethal ammunition to law enforcement use only.
Pairing & Cross-References
For shooters comparing the S&B Czech catalog against other CBC Group properties and European competitors, see our Magtech catalog (the Brazilian sister brand under the same CBC parent), the Fiocchi catalog (Italian heritage with overlapping subsonic / less-lethal positioning), the PMC catalog (South Korean Bronze + X-Tac), and the Federal Ammunition catalog. Browse by use case via the handgun ammo for suppressor use catalog (where the S&B 9mm Subsonic lives), the less-lethal ammunition category for the rubber 12-gauge set, the handgun ammo catalog, or the Czech Army surplus catalog for matching Czech military and police impressions.
Frequently Asked Questions — Sellier & Bellot
Yes, we maintain inventory of the most popular Sellier & Bellot products. Each product listing shows real-time stock status. If an item is temporarily out of stock, you can sign up for back-in-stock notifications on the product page.
Yes! All orders over $49.95 qualify for free shipping, including Sellier & Bellot products. Orders typically ship within 1–2 business days.
Keep Shooting offers hassle-free returns on Sellier & Bellot products. If you're not completely satisfied, contact our customer service team for a return authorization. All products must be in original, unused condition.
Yes, Keep Shooting is an authorized Sellier & Bellot dealer. All products are sourced directly and include full manufacturer warranty coverage.